Search engine optimization more commonly known as SEO is a marketing practice focused on growing a websites visibility in organic (non-paid) search engine results. SEO requires both the analytical and creative components required to improve rankings, drive traffic, and increase awareness in search engine results. There are many aspects of SEO, from the keywords on your page to the way other sites link to you on the web (backlinks). There are many on and off page elements of seo I specialize in all white-hat results driven SEO practices.
To have a truly effective website requires rich quality content to describe your companies or brands services. If you want your website to achieve its goals, it must contain search engine optimized, original, descriptive content. I pride myself on writing rich quality content that is not only optimized for search engines but also enjoyable and informative for your websites visitors.
Social media marketing has quickly grown into a major advertising outlet. The numbers are in and it’s something in the ballpark of 80% of all Americans use at least one social media platform for shopping, information and or services. Social media gives a opportunity for actual reviews and comments left by recent clients or customers. Social media builds trust, recognition and awareness. The cost of Social media marketing also shows a more profitable ROI (return on investment) due to the amount of exposure even smaller budget campaigns can yield.
Often overlooked is your brand or companies business listings such as google my business, google maps, bing places for business, yellow pages, yelp just to name a few. These are all search engines and when your information is missing, incomplete or incorrect across multiple sites this will negatively impact your websites organic search engine results and will lower your rank due to the inconsistincies.
Pay per click campaigns are when your website will be shown as ad at specified points of a search engines results and you only pay when a potential client or customer clicks on your link. Google, Bing, Facebook, Yelp as well as a number of other major search engines offer Pay per click (ppc) advertising methods. I research industry top related keywords as well as negative keywords and implement demographics, audience as well as a few other key ingredients to a successful PPC campaign.
Meta tags are snippets of text that describe a website pages content, the meta tags are more of a behind the scenes player as they don’t appear on the page itself, but only in the page’s code letting search engines know what your page is about.
For search engines that crawl the vast highways of the world wide web, links are the roads between websites. Using quality backlinks can help boost your websites rankings by showing that other websites want to link to yours which gives your site credibility.
Headings are not the primary factor that Google uses to rank your website but definately are a factor. Google is rating the quality of your website and proper headings show that a website was properly designed. Proper htags make it easy for search engines to read your pages.
Local Seo Expert
Local SEO expert that can provide everything you need to drive quality traffic, connect with potential clients and customers, and increase sales with a strong online presence.
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