Social media marketing has quickly grown into a major advertising outlet. The numbers are in and it’s something in the ballpark of 80% of all Americans use at least one social media platform for shopping, information and or services. Social media gives a opportunity for actual reviews and comments left by recent clients or customers. Social media builds trust, recognition and awareness. The cost of Social media marketing also shows a more profitable ROI (return on investment) due to the amount of exposure even smaller budget campaigns can yield.

Often overlooked is your brand or companies business listings such as google my business, google maps, bing places for business, yellow pages, yelp just to name a few. These are all search engines and when your information is missing, incomplete or incorrect across multiple sites this will negatively impact your websites organic search engine results and will lower your rank due to the inconsistincies.

Pay per click campaigns are when your website will be shown as ad at specified points of a search engines results and you only pay when a potential client or customer clicks on your link. Google, Bing, Facebook, Yelp as well as a number of other major search engines offer Pay per click (ppc) advertising methods. I research industry top related keywords as well as negative keywords and implement demographics, audience as well as a few other key ingredients to a successful PPC campaign.